Video tutorials could help alleviate any confusion on the workouts. Clients could then fit these workouts into their schedule at any time. If clients cannot commit to personal training during this busy time, offer to write a few workouts that they can perform on their own at a lower cost than an in-person session. If you have not offered this to your clients, December and January are great times to launch this option. Hybrid training also allows you to train while traveling. Sessions can still be conducted when your client is traveling or due to inclement weather. Hybrid training, offering a mix of both online and in-person training, can lower cancellation rates and help clients train more consistently. Having a deadline to complete sessions can keep clients consistent during this busy time.ĭuring the pandemic, you may have started offering online training. If the sessions are not completed, clients forfeit those discounted sessions. Reduce the cost per session but require that all sessions must be completed by January 15 or another predetermined date. Give your clients an incentive to not cancel sessions. Though this may sound counterintuitive to keeping income steady, most clients naturally reduce the number of sessions they train during these months. Offer a Personal Training Special for December and January You could offer a simple prize of a free session with you or a small basket of healthy goodies. Charge a nominal fee to hold them accountable as well as to compensate you for the extra time. Set up a simple point system where they earn points for healthy activities as well as double points for working out with you! Send out a weekly email with a few workouts they can do on their own, simple healthy recipes to make at home and other tips. Challenge your clients during December or another specified timeframe to complete a certain number of workouts, try a few healthy recipes or get in a few extra walks during this time. Incentive programs and challenges are not just for worksite wellness programs or large gyms. It’s not too late to organize a simple holiday challenge. Here are a few simple strategies to keep your clients engaged and consistent throughout the holiday season while keeping income in your pocket.
As a trainer, your goal is to help your clients to stay on track and focused despite the myriad challenges of the season, while also keeping your income stable during a typically slow time of year.
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This time of year tends to be harried, busy, stressful and full of unhealthy foods.
The holiday season can be challenging for both trainers and clients. As health and exercise professionals, we know that overall consistency in an exercise and nutrition plan is crucial for success.
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